Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs RB2B
Our take
Pick Clay if you're a founder and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick RB2B if you're on a b2B team with a site and a Slack who will act on inbound visitors. Skip Clay if you're people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip RB2B if you're on a outbound team who need a name + domain finder (Hunter).
Best for
Clay Build and enrich a prospect list
RB2B Who is on your site
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
RB2B $0 · 150 identifications
Lowest paid
Clay Launch $185/mo
RB2B Starter $79/mo
Next step up
Clay Growth $495/mo
RB2B Pro $149/mo
Coding agent
Clay Sculptor on the table
RB2B
Watch out
Clay Two meters
RB2B Free is 150 IDs
Last checked
Clay 2026-10-22 · clay.com/pricing
RB2B 2026-10-27 · rb2b.com
Which one, then?
Pick RB2B if
b2B teams with a site and a Slack who will act on inbound visitors.
Read the RB2B page