Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs People Data Labs
Our take
Pick Clay if you're a founder and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick People Data Labs if you're an engineer and GTM ops who will call an API and pay per credit. Skip Clay if you're people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip People Data Labs if you're a rep who want a click-to-reveal table (Lusha).
Best for
Clay Build and enrich a prospect list
People Data Labs A documented enrich endpoint
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
People Data Labs $0 · 100 credits. Contact fields on Free are obfuscated until you upgrade (dashboard copy)
Lowest paid
Clay Launch $185/mo
People Data Labs Pro $98/mo
Next step up
Clay Growth $495/mo
People Data Labs
Coding agent
Clay Sculptor on the table
People Data Labs
Watch out
Clay Two meters
People Data Labs Free contact fields are obfuscated
Last checked
Clay 2026-10-22 · clay.com/pricing
People Data Labs 2026-10-27 · peopledatalabs.com/pricing
Which one, then?
Pick People Data Labs if
engineers and GTM ops who will call an API and pay per credit.
Read the People Data Labs page