Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs People Data Labs
Our take
Pick Apollo.io if you're outbound reps who will spend credits on emails and phones in one seat. Pick People Data Labs if you're an engineer and GTM ops who will call an API and pay per credit. Skip Apollo.io if you're a sender who only need unlimited warmup inboxes (Instantly). Skip People Data Labs if you're a rep who want a click-to-reveal table (Lusha).
Best for
Apollo.io Find the contact and email them here
People Data Labs A documented enrich endpoint
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
People Data Labs $0 · 100 credits. Contact fields on Free are obfuscated until you upgrade (dashboard copy)
Lowest paid
Apollo.io Basic $49/user/mo yearly
People Data Labs Pro $98/mo
Next step up
Apollo.io Professional $79/user/mo
People Data Labs
Watch out
Apollo.io Pricing HTML hides $
People Data Labs Free contact fields are obfuscated
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
People Data Labs 2026-10-27 · peopledatalabs.com/pricing
Which one, then?
Pick People Data Labs if
engineers and GTM ops who will call an API and pay per credit.
Read the People Data Labs page