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Clay vs Lusha

Our take

Pick Clay if you're a founder and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Lusha if you're on a sales team who will spend credits on reveals and keep the list inside Lusha or their CRM. Skip Clay if you're people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Lusha if you're a builder who want to chain 10 enrich APIs (Clay).

Clay

Clay

GTM table plus an agent

Lusha

Lusha

B2B contact workspace

Best for

Clay Build and enrich a prospect list

Lusha A credits-metered contact reveal

Free plan

Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK

Lusha $0 · 40 credits

Lowest paid

Clay Launch $185/mo

Lusha Starter $49.90/mo

Next step up

Clay Growth $495/mo

Lusha Pro $69.90/mo

Coding agent

Clay Sculptor on the table

Lusha

Watch out

Clay Two meters

Lusha Free is 40 credits

Last checked

Clay 2026-10-22 · clay.com/pricing

Lusha 2026-10-27 · lusha.com/pricing

Which one, then?

Pick Clay if

founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.

Read the Clay page

Pick Lusha if

sales teams who will spend credits on reveals and keep the list inside Lusha or their CRM.

Read the Lusha page

Other comparisons