Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Lusha
Our take
Pick Apollo.io if you're outbound reps who will spend credits on emails and phones in one seat. Pick Lusha if you're on a sales team who will spend credits on reveals and keep the list inside Lusha or their CRM. Skip Apollo.io if you're a sender who only need unlimited warmup inboxes (Instantly). Skip Lusha if you're a builder who want to chain 10 enrich APIs (Clay).
Best for
Apollo.io Find the contact and email them here
Lusha A credits-metered contact reveal
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Lusha $0 · 40 credits
Lowest paid
Apollo.io Basic $49/user/mo yearly
Lusha Starter $49.90/mo
Next step up
Apollo.io Professional $79/user/mo
Lusha Pro $69.90/mo
Watch out
Apollo.io Pricing HTML hides $
Lusha Free is 40 credits
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Lusha 2026-10-27 · lusha.com/pricing
Which one, then?
Pick Lusha if
sales teams who will spend credits on reveals and keep the list inside Lusha or their CRM.
Read the Lusha page