Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Gem
Our take
Pick Clay if you're a founder and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Gem if you're on a early-stage team (1–10 FTE) who will take the printed Startup card, or larger orgs who will take a quote. Skip Clay if you're people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Gem if you're on a team that only need a $0 job post
Best for
Clay Build and enrich a prospect list
Gem Source and rank candidates on top of (or instead of) your ATS
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Gem No free plan
Lowest paid
Clay Launch $185/mo
Gem Startup All-in-One $130/mo yearly
Next step up
Clay Growth $495/mo
Gem
Coding agent
Clay Sculptor on the table
Gem AI agents
Watch out
Clay Two meters
Gem No permanent $0 plan
Last checked
Clay 2026-10-22 · clay.com/pricing
Gem 2026-10-28 · gem.com/pricing
Which one, then?
Pick Gem if
early-stage teams (1–10 FTE) who will take the printed Startup card, or larger orgs who will take a quote.
Read the Gem page