Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Wiza
Our take
Pick Apollo.io if you're outbound reps who will spend credits on emails and phones in one seat. Pick Wiza if you're sDRs who will export a list and send from Instantly / Smartlead / their CRM. Skip Apollo.io if you're a sender who only need unlimited warmup inboxes (Instantly). Skip Wiza if you're on a team who need inbound visitor ID (RB2B).
Best for
Apollo.io Find the contact and email them here
Wiza Export a clean contact file
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Wiza $0 · 20 emails and 5 phones
Lowest paid
Apollo.io Basic $49/user/mo yearly
Wiza Email (monthly Starter) $49/mo
Next step up
Apollo.io Professional $79/user/mo
Wiza Email (yearly) $83/mo
Watch out
Apollo.io Pricing HTML hides $
Wiza Free is 20 emails
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Wiza 2026-10-27 · wiza.co/pricing
Which one, then?
Pick Wiza if
sDRs who will export a list and send from Instantly / Smartlead / their CRM.
Read the Wiza page