Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Snov.io
Our take
Pick Apollo.io if you're outbound reps who will spend credits on emails and phones in one seat. Pick Snov.io if you're on a small outbound team who want finder + send without buying Apollo’s graph. Skip Apollo.io if you're a sender who only need unlimited warmup inboxes (Instantly). Skip Snov.io if you're agencies who only need a warmup pool (Instantly).
Best for
Apollo.io Find the contact and email them here
Snov.io Find-then-send in one vendor
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Snov.io No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
Snov.io Starter $29.25/mo
Next step up
Apollo.io Professional $79/user/mo
Snov.io LinkedIn slot $69/mo
Watch out
Apollo.io Pricing HTML hides $
Snov.io Trial has no export / bulk / API
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Snov.io 2026-10-27 · snov.io/pricing
Which one, then?
Pick Snov.io if
small outbound teams who want finder + send without buying Apollo’s graph.
Read the Snov.io page