Our take
Pick Simple Analytics if site owners who will stay on Free hobby (5 websites, 1-month history, badge) or pay $20/month at 100k pageviews while they open a first Top Lists, then raise the pageview slider or add +$20/user when a second seat is required. Pick Umami if indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at
Best for
Simple Analytics A traffic list you start at a public $
Umami Counts you start at $0
Free plan
Simple Analytics No free plan
Umami $0 · / month. 100k events. 1 website. 6-month retention. Community support. No replays
Lowest paid
Simple Analytics Self-serve paid $20/mo
Umami Not published by the vendor
Runs where
Simple Analytics desktop, mobile; hosted
Umami Local; you host it
Watch out
Simple Analytics Free history is 1 month and the badge stays on
Umami Hobby is 1 website and 100k events
Last checked
Simple Analytics 2026-10-23 · simpleanalytics.com/pricing
Umami 2026-10-22 · umami.is/pricing
site owners who will stay on Free hobby (5 websites, 1-month history, badge) or pay $20/month at 100k pageviews while they open a first Top Lists, then raise the pageview slider or add +$20/user when a second seat is required.
Read the Simple Analytics pageindie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.
Read the Umami page
