Pick Novu if
product teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor.
Read the Novu pageNovu vs OneSignal
Our take
Pick Novu if product teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor. Pick OneSignal if product teams who will stay on Free at $0 / month (3 active journeys, all channels) while they open a first Journeys canvas, then buy Growth at $19 / month when they want more automation and
Novu
notification inbox + workflow desk
Best for
Novu Workflow runs you start at $0 / 10k
OneSignal Push, email, and in-app you start at $0
Free plan
Novu $0 · /month. No card. 10,000 workflow runs/mo. All channels (email, in-app, SMS, chat, push). US + EU residency. Up to 20 workflows. 2 environments (Dev + Prod). Activity feed 24 hours. Up to 3 team members
OneSignal $0 · / month. All channels. Basic automation and analytics. OneSignal AI and MCP. Basic personalization. 3 active journeys
Lowest paid
Novu Pro $30/mo
OneSignal Channel meters printed on the compare table $0.004
Next step up
Novu
OneSignal Growth $19
Coding agent
Novu Novu Connect
OneSignal
Runs where
Novu
OneSignal Hosted
Watch out
Novu Free keeps the activity feed for 24 hours
OneSignal Free is $0 / month but channel meters still apply
Last checked
Novu 2026-10-22 · novu.co/pricing
OneSignal 2026-10-23 · onesignal.com/pricing
Which one, then?
Pick OneSignal if
product teams who will stay on Free at $0 / month (3 active journeys, all channels) while they open a first Journeys canvas, then buy Growth at $19 / month when they want more automation and integrations.
Read the OneSignal page