Pick Courier if
product teams who will stay on Developer at $0 (10,000 sends / month) while they publish a first Design Studio template, then pay $0.005 / send when the list outgrows the free pack.
Read the Courier pageCourier vs Novu
Our take
Pick Courier if product teams who will stay on Developer at $0 (10,000 sends / month) while they publish a first Design Studio template, then pay $0.005 / send when the list outgrows the free pack. Pick Novu if product teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor.
Novu
notification inbox + workflow desk
Best for
Courier Templates and journeys you start at $0
Novu Workflow runs you start at $0 / 10k
Free plan
Courier No free plan
Novu $0 · /month. No card. 10,000 workflow runs/mo. All channels (email, in-app, SMS, chat, push). US + EU residency. Up to 20 workflows. 2 environments (Dev + Prod). Activity feed 24 hours. Up to 3 team members
Lowest paid
Courier Business $0.005
Novu Pro $30/mo
Coding agent
Courier
Novu Novu Connect
Runs where
Courier Local or hosted
Novu
Watch out
Courier Free is 10,000 sends / month
Novu Free keeps the activity feed for 24 hours
Last checked
Courier 2026-10-23 · courier.com/pricing
Novu 2026-10-22 · novu.co/pricing
Which one, then?
Pick Novu if
product teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor.
Read the Novu page