Our take
Pick Mixpanel if product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million. Pick RudderStack if data teams who will stay on Free at $0 (250K events / month, 10 members, prod-only workspace) while they open a first Live
Best for
Mixpanel Event charts you start at $0
RudderStack A warehouse-first event you debug at a public $
Free plan
Mixpanel $0 · / month, free forever. 1M events / month on the yearly breakdown we fetched (12M events / year, $0)
RudderStack $0 · , free forever. 250K events / month. 16 SDK sources. 200+ cloud destinations. Warehouse destinations. Reverse ETL. 10 team members. Prod-only workspace. 3-hour warehouse sync. 1 tracking plan / 5 events
Lowest paid
Mixpanel Growth (yearly, 1.5M events / month) $100
RudderStack Growth $265
Next step up
Mixpanel Growth other yearly rows we fetched $185
RudderStack
Runs where
Mixpanel Hosted
RudderStack Hosted
Watch out
Mixpanel Free is 1M events / month on the yearly table
RudderStack Free is 250K events and a 3-hour warehouse sync
Last checked
Mixpanel 2026-10-23 · mixpanel.com/pricing
RudderStack 2026-10-23 · rudderstack.com/pricing
product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million.
Read the Mixpanel pagedata teams who will stay on Free at $0 (250K events / month, 10 members, prod-only workspace) while they open a first Live Events debugger, then Growth at $265 when they need 30-minute warehouse sync and two workspaces.
Read the RudderStack page
