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Matomo vs Simple Analytics

Our take

Pick Matomo if privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host. Pick Simple Analytics if site owners who will stay on Free hobby (5 websites, 1-month history, badge) or pay $20/month at 100k pageviews while they open a first Top Lists, then raise the pageview slider or

Matomo

Matomo

hosted Visitors Software desk

Best for

Matomo An analytics table you start at a public $

Simple Analytics A traffic list you start at a public $

Free plan

Matomo No free plan

Simple Analytics No free plan

Lowest paid

Matomo Cloud Business €22/mo

Simple Analytics Self-serve paid $20/mo

Next step up

Matomo 100,000 hits €38/mo

Simple Analytics

Runs where

Matomo Hosted

Simple Analytics desktop, mobile; hosted

Watch out

Matomo Cloud dollars move with hits

Simple Analytics Free history is 1 month and the badge stays on

Last checked

Matomo 2026-10-23 · matomo.org/pricing

Simple Analytics 2026-10-23 · simpleanalytics.com/pricing

Which one, then?

Pick Matomo if

privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host.

Read the Matomo page

Pick Simple Analytics if

site owners who will stay on Free hobby (5 websites, 1-month history, badge) or pay $20/month at 100k pageviews while they open a first Top Lists, then raise the pageview slider or add +$20/user when a second seat is required.

Read the Simple Analytics page

Other comparisons