Our take
Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off. Pick OneSignal if product teams who will stay on
Best for
Loops Email you start at $0
OneSignal Push, email, and in-app you start at $0
Free plan
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
OneSignal $0 · / month. All channels. Basic automation and analytics. OneSignal AI and MCP. Basic personalization. 3 active journeys
Lowest paid
Loops Not published by the vendor
OneSignal Channel meters printed on the compare table $0.004
Next step up
Loops
OneSignal Growth $19
Runs where
Loops Desktop editor; models hosted
OneSignal Hosted
Watch out
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
OneSignal Free is $0 / month but channel meters still apply
Last checked
Loops 2026-10-22 · loops.so/pricing
OneSignal 2026-10-23 · onesignal.com/pricing
saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops pageproduct teams who will stay on Free at $0 / month (3 active journeys, all channels) while they open a first Journeys canvas, then buy Growth at $19 / month when they want more automation and integrations.
Read the OneSignal page
