Our take
Pick Knock if product / growth teams who will stay on Developer $0 (10K messages, 500 guide users, 500 AI credits, no Knock branding removal) while they ship a first workflow, then land on Starter at $250/month (50K messages, then $.005/message) when they need previews and the branding off. Pick Novu if product teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then
notification inbox + workflow desk
Best for
Knock Messages you start at $0 / 10K
Novu Workflow runs you start at $0 / 10k
Free plan
Knock $0 · /month. 10K messages (workflows + broadcasts). 500 guide active users. 500 AI agent credits, then $0.01/credit. Unlimited workflows, broadcasts, channels, and team members. Batch and delay. Multi-tenancy. Google SSO
Novu $0 · /month. No card. 10,000 workflow runs/mo. All channels (email, in-app, SMS, chat, push). US + EU residency. Up to 20 workflows. 2 environments (Dev + Prod). Activity feed 24 hours. Up to 3 team members
Lowest paid
Knock Starter $250/user/mo
Novu Pro $30/mo
Coding agent
Knock
Novu Novu Connect
Watch out
Knock $0 includes 10K messages
Novu Free keeps the activity feed for 24 hours
Last checked
Knock 2026-10-22 · knock.app/pricing
Novu 2026-10-22 · novu.co/pricing
product / growth teams who will stay on Developer $0 (10K messages, 500 guide users, 500 AI credits, no Knock branding removal) while they ship a first workflow, then land on Starter at $250/month (50K messages, then $.005/message) when they need previews and the branding off.
Read the Knock pageproduct teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor.
Read the Novu page