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Kit vs Resend

Our take

Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B. Pick Resend if app teams who will stay on Transactional Free $0 (3,000 emails, 100/day, 3

Kit

Subscribers list. Newsletter

Best for

Kit A subscriber table you start at a public $

Resend Email you start at $0 (3,000 transactional / month, 100/day)

Free plan

Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile

Resend $0 · 3,000 emails. 100/day cap. 3 domains. 3 inboxes. 10,000 automation runs (no overage). 30-day retention. Ticket support

Lowest paid

Kit Creator $39/mo

Resend Pro $20/mo

Next step up

Kit Pro $79/mo

Resend Pro marketing $40

Runs where

Kit Hosted

Resend

Watch out

Kit Sequences and visual automations print on Creator

Resend Free transactional is 100 emails/day

Last checked

Kit 2026-10-23 · help.kit.com

Resend 2026-10-22 · resend.com/pricing

Which one, then?

Pick Kit if

creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.

Read the Kit page

Pick Resend if

app teams who will stay on Transactional Free $0 (3,000 emails, 100/day, 3 inboxes, no card) while they send a first receipt, then buy Pro at $20/month when they need 50,000 emails and no daily cap — and add Marketing only when they have a list.

Read the Resend page

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