Our take
Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B. Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000
Subscribers list. Newsletter
Best for
Kit A subscriber table you start at a public $
Loops Email you start at $0
Free plan
Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Lowest paid
Kit Creator $39/mo
Loops Not published by the vendor
Next step up
Kit Pro $79/mo
Loops
Runs where
Kit Hosted
Loops Desktop editor; models hosted
Watch out
Kit Sequences and visual automations print on Creator
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Last checked
Kit 2026-10-23 · help.kit.com
Loops 2026-10-22 · loops.so/pricing
creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.
Read the Kit pagesaaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops page