Pick Khroma if
designers picking a palette in the browser who will paste hex into Figma or CSS.
Read the Khroma pageKhroma vs Looka
Our take
Pick Khroma if designers picking a palette in the browser who will paste hex into Figma or CSS. Pick Looka if solo founders who need a logo and a matching card / social set this week. Skip Khroma if founders who need a logo, cards, and a one-pager from the same click (Looka or Brandmark). Skip Looka if design teams that already have a Figma library and only need a generative image model (Ideogram).
Best for
Khroma Colors you will actually use
Looka A logo plus matching collateral
Free plan
Khroma $0 · train, generate, search, save. Beta copy on the trainer: data lives in this browser’s localStorage; you can download / import to move it
Looka No free plan
Lowest paid
Khroma
Looka Brand Kit $96/yr
Next step up
Khroma
Looka Brand Kit Web (Basic) $129/yr
Runs where
Khroma
Looka Hosted
Watch out
Khroma LocalStorage only (beta)
Looka looka.com/pricing HTML hid several dollars
Last checked
Khroma 2026-10-22 · khroma.co
Looka 2026-10-22 · looka.com/pricing
Which one, then?
Pick Looka if
solo founders who need a logo and a matching card / social set this week.
Read the Looka page