Pick Brandmark if
founders who want to pay once and keep the kit, not renew a Brand Kit every year.
Read the Brandmark pageBrandmark vs Looka
Our take
Pick Brandmark if founders who want to pay once and keep the kit, not renew a Brand Kit every year. Pick Looka if solo founders who need a logo and a matching card / social set this week. Skip Brandmark if teams that need a living design system in Figma (Figma AI). Skip Looka if design teams that already have a Figma library and only need a generative image model (Ideogram).
Best for
Brandmark Pay once for a kit
Looka A logo plus matching collateral
Free plan
Brandmark No free plan
Looka No free plan
Lowest paid
Brandmark Basic $35
Looka Brand Kit $96/yr
Next step up
Brandmark Designer $95
Looka Brand Kit Web (Basic) $129/yr
Runs where
Brandmark Hosted
Looka Hosted
Watch out
Brandmark Basic is files only
Looka looka.com/pricing HTML hid several dollars
Last checked
Brandmark 2026-10-22 · brandmark.io/pricing
Looka 2026-10-22 · looka.com/pricing
Which one, then?
Pick Looka if
solo founders who need a logo and a matching card / social set this week.
Read the Looka page