Pick Brandmark if
founders who want to pay once and keep the kit, not renew a Brand Kit every year.
Read the Brandmark pageBrandmark vs Recraft
Our take
Pick Brandmark if founders who want to pay once and keep the kit, not renew a Brand Kit every year. Pick Recraft if designers who want vectors and a house style, and will pay for commercial/private gens. Skip Brandmark if teams that need a living design system in Figma (Figma AI). Skip Recraft if people who need a Discord image bot (Midjourney) or a local node graph (ComfyUI).
Recraft
hosted image and vector design studio
Best for
Brandmark Pay once for a kit
Recraft Brand-consistent images and SVG
Free plan
Brandmark No free plan
Recraft $0 · limited credits; 3 generations per style / day; 3 uploads / day; up to 2 images per gen; Recraft models only; no commercial use; images are public
Lowest paid
Brandmark Basic $35
Recraft Basic $12/yr
Next step up
Brandmark Designer $95
Recraft Pro $20/yr
Runs where
Brandmark Hosted
Recraft Hosted
Watch out
Brandmark Basic is files only
Recraft Free images are Recraft-owned and public
Last checked
Brandmark 2026-10-22 · brandmark.io/pricing
Recraft 2026-10-20 · recraft.ai/pricing
Which one, then?
Pick Recraft if
designers who want vectors and a house style, and will pay for commercial/private gens.
Read the Recraft page