What it is for
Looka is a hosted AI logo and brand-kit studio: answer a few questions, pick from generated marks, then edit name, colors, and icons and download a kit. Use it when the job is a logo plus matching collateral, not when you need a custom illustration model.
It is not open source. Generating is free. Brand Kit is $96/year. Brand Kit Web is $129/year.
What makes it unique: the cover is Looka’s official product still from @LookaDesign — the Cosmic Coffee Co generator grid (four marks + a color strip) with “Add slogan” on the chrome.
Key features
- Generate from preferences — enter the company name and the styles, colors, and symbols you like; Looka keeps generating as you scroll (How it works).
- Logo editor — click a mark and change colors, fonts, layouts, symbols, spacing, and sizing on the live preview (How it works; Edit the text).
- Live merch mockups — favorite a logo to see it on cards and T-shirts; editor changes update those previews in real time (How it works).
- Brand Kit templates — 300+ industry-aware layouts that reuse your logo, colors, fonts, and stock photos; change the logo and the kit re-renders (What is the Brand Kit?).
- Company info auto-fill — enter website, phone, and similar fields once; Brand Kit drops them into the designs (What is the Brand Kit?).
- AI website (Web plan) — generate and host a site that uses the same logo, colors, and fonts (How do I buy a website package?).
Who it's for
Best fit: solo founders who need a logo and a matching card / social set this week.
Poor fit: design teams that already have a Figma library and only need a generative image model (Ideogram).
Pricing
Verified 2026-10-22 (Asia/Shanghai) from Looka Help (Brand Kit, Website package) and looka.com/pricing. The marketing pricing page hides some dollar amounts in the HTML we fetched. Help articles still print them. Confirm checkout.
- Generate — free. Download requires a package.
- Basic Logo Package — one-time, one low-res PNG (colored background). Help-adjacent listings have cited $20; the live pricing page did not print that dollar in our fetch. Do not treat $20 as confirmed.
- Premium Logo Package — one-time, multiple high-res / vector files. Same caveat: confirm checkout.
- Brand Kit — $96 USD/year, billed annually. Unlimited logo changes, 16+ file variants, 300+ assets, full ownership after cancel.
- Brand Kit Web (Basic) — $129 USD/year. Brand Kit + hosted informational site. Custom domain is extra.
- Brand Kit Web (Ecommerce) — $299 USD/year. Web + up to 100 products, no Looka transaction fee.
You keep logo rights after the subscription ends. Brand Kit renews annually unless you cancel.
Limitations / costs
- looka.com/pricing HTML hid several dollars. Cite Help for $96 / $129 / $299, then pay what checkout shows.
- You cannot rename a purchased logo’s company name (one brand per download).
- Web Basic is not ecommerce — that is the $299 card.
- Homepage and Help are Cloudflare-gated from some crawlers. Humans can still open them.
Alternatives
- Brandmark — one-time logo + kit ($35 / $95 / $195) if you do not want an annual Brand Kit.
- Canva — broader design suite if the logo is one asset among many.
- Ideogram — text-in-image generation if you need a custom mark, not a kit.
Official tutorial
Official Looka channel video: Introducing Looka | looka.com (oEmbed author: Looka).
Written path: What is the Brand Kit? plus Pricing.
Website
https://looka.com
Source
Catalog row curated for AI Tools Nav. Cover is Looka’s official Cosmic Coffee generator grid (@LookaDesign). Brand Kit $96/year. Web $129/year. Ecommerce $299/year. Tutorial: Introducing Looka on @LookaDesign (oEmbed).
Last verified
2026-10-22 (Asia/Shanghai) editorial check.
