Our take
Pick Hotjar if uX / product teams who will stay on Free at $0 (200k sessions, 1 project, 1 month of access) while they open a first Session Replay list, then Growth at $39/month yearly ($49 monthly) when they need 13-month access or a second project. Pick Microsoft Clarity if product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look
Best for
Hotjar A replay list you start at a public $
Microsoft Clarity A replay list you start at $0
Free plan
Hotjar $0 · forever. 200k monthly sessions. 1 month data access. 1 project. Replays, Heatmaps, and Funnels. Error and performance monitoring. Basic surveys (100 responses / month, 3 widgets). Replay capture 5% of sessions (max 10k). Replay access 1 month. MCP up to 300 tool calls / month. No card
Microsoft Clarity $0 · “A free service forever.” No traffic limits. No paid upgrade. No card
Lowest paid
Hotjar Growth $39/mo
Microsoft Clarity
Runs where
Hotjar Hosted
Microsoft Clarity Hosted
Watch out
Hotjar Free replay capture is 5% (max 10k) and 1 month of access
Microsoft Clarity Recordings drop after 30 days
Last checked
Hotjar 2026-10-23 · hotjar.com/pricing
Microsoft Clarity 2026-10-23 · learn.microsoft.com/en-us/clarity/faq
uX / product teams who will stay on Free at $0 (200k sessions, 1 project, 1 month of access) while they open a first Session Replay list, then Growth at $39/month yearly ($49 monthly) when they need 13-month access or a second project.
Read the Hotjar pageproduct / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path.
Read the Microsoft Clarity page
