Our take
Pick Customer.io if lifecycle teams who will start on Essentials at $100 / month (5k profiles, 1 million emails) while they open a first Consent state, then book Premium at $1,000 / month yearly when they want custom volume and HIPAA. Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a
Best for
Customer.io Profiles, workflows, and consent you can price from $100
Loops Email you start at $0
Free plan
Customer.io No free plan
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Lowest paid
Customer.io Premium $1/mo yearly
Loops Not published by the vendor
Next step up
Customer.io Essentials $100
Loops
Coding agent
Customer.io Workflows
Loops
Runs where
Customer.io Hosted
Loops Desktop editor; models hosted
Watch out
Customer.io Essentials $100 is a starting tile for 5k profiles
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Last checked
Customer.io 2026-10-23 · customer.io/pricing
Loops 2026-10-22 · loops.so/pricing
lifecycle teams who will start on Essentials at $100 / month (5k profiles, 1 million emails) while they open a first Consent state, then book Premium at $1,000 / month yearly when they want custom volume and HIPAA.
Read the Customer.io pagesaaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops page
