Pick Courier if
product teams who will stay on Developer at $0 (10,000 sends / month) while they publish a first Design Studio template, then pay $0.005 / send when the list outgrows the free pack.
Read the Courier pageCourier vs Loops
Our take
Pick Courier if product teams who will stay on Developer at $0 (10,000 sends / month) while they publish a first Design Studio template, then pay $0.005 / send when the list outgrows the free pack. Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on
Best for
Courier Templates and journeys you start at $0
Loops Email you start at $0
Free plan
Courier No free plan
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Lowest paid
Courier Business $0.005
Loops Not published by the vendor
Runs where
Courier Local or hosted
Loops Desktop editor; models hosted
Watch out
Courier Free is 10,000 sends / month
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Last checked
Courier 2026-10-23 · courier.com/pricing
Loops 2026-10-22 · loops.so/pricing
Which one, then?
Pick Loops if
saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops page