Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Zapier
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Zapier if ops, marketing, and support teams who will not run Docker and need the widest app catalog. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Zapier if teams that need self-host / data residency, or engineers who want JS/Python nodes and
Best for
Clay Build and enrich a prospect list
Zapier Wiring SaaS tools together without operating a server
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Zapier $0 · 100 tasks/month, unlimited two-step Zaps, 15-minute polling. Copilot has a daily message cap
Lowest paid
Clay Launch $185/mo
Zapier Professional (Pro) $19.99/mo
Next step up
Clay Growth $495/mo
Zapier
Coding agent
Clay Sculptor on the table
Zapier AI on the platform
Runs where
Clay
Zapier Desktop editor; models hosted
Watch out
Clay Two meters
Zapier Free is two-step only
Last checked
Clay 2026-10-22 · clay.com/pricing
Zapier 2026-10-19 · zapier.com/pricing
Which one, then?
Pick Zapier if
ops, marketing, and support teams who will not run Docker and need the widest app catalog.
Read the Zapier page