Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Make
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Make if ops and automation specialists who want a visual canvas and a lower entry price than Zapier Pro, and who will stay on Make Cloud. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Make if teams that must self-host, or beginners who only
Best for
Clay Build and enrich a prospect list
Make Building branched SaaS workflows in a canvas
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Make $0 · 1,000 credits/month, 2 active scenarios, 15-minute minimum interval. No time limit on Free
Lowest paid
Clay Launch $185/mo
Make Core $9/mo yearly
Next step up
Clay Growth $495/mo
Make Pro $16/mo yearly
Coding agent
Clay Sculptor on the table
Make Maia and AI modules
Runs where
Clay
Make Local or hosted
Watch out
Clay Two meters
Make You operate the scenario
Last checked
Clay 2026-10-22 · clay.com/pricing
Make 2026-10-19 · make.com/en/pricing
Which one, then?
Pick Make if
ops and automation specialists who want a visual canvas and a lower entry price than Zapier Pro, and who will stay on Make Cloud.
Read the Make page