Asana

What it is for

Asana is a hosted Service request desk: you open a ticket thread, and Personal is $0. Use it when the job is a request you start at a public $, not when you need a $20 chat seat.

What makes it unique: the cover is Asana’s official Service thread (WI-303 Access request: Figma license, Nina Okafor 8:22 AM, Service AI, Figma Access Request card — App Figma / Access level Editor / Requested by Nina Okafor, Figma license assigned 4m 12s, workflow agents Identity / Approval / Provisioning / Communication, nina.okafor@acme.com) from the product still on asana.com/product — not a pricing card. The thread itself is ops of Service.

Key features

• Service — a request thread with a typed card and an assignment (cover still; product). One desk. Cover WI-303 / Figma Editor sit here. Type a reply sits here as a CTA, not a sixth desk.
• Workflow / AI Teammates — Service AI, Identity, Approval, Provisioning, Communication on the same request (cover rail; pricing AI Teammates). Agents, not the chat bubble. Cover “Figma license assigned” is ops of Service; the agent list is this desk.
• List — a project grid next to Service (help List view; pricing). A table, not a request thread.
• Board — columns you drag the same tasks through (product). A board, not a Service card.
• Inbox / My Tasks — your personal queue (pricing Personal “personal to-dos”). A queue, not WI-303.

Type a reply / Private comment on the cover are CTAs (not desks). Personal / Starter / Advanced tiles are the meter. AI requests at $0.50 prepaid / $0.60 on-demand are the extra meter, not a desk we fold into Service.

Who it's for

Best fit: one or two people who will stay on Personal at $0 while they open a first Service / List, then Starter at $10.99/user/month yearly when the team needs more than two editors.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from asana.com/pricing. Figures below are the printed USD per user / month.

• Personal — $0. Free forever. For one or two people managing personal projects. 2 users collaborate for free. Unlimited tasks and projects.
• Starter — $10.99/user/month yearly ($13.49 monthly). For teams that plan and track projects. Asana AI included (AI Teammates / Dash).
• Advanced — $24.99/user/month yearly ($30.49 monthly). Goals, capacity, decisions. Asana AI included.
• Enterprise / Enterprise+ — custom. Contact sales.
• AI requests — prepaid packs $0.50 per request; on-demand $0.60 per request billed monthly in arrears.

Confirm checkout; taxes follow your location.

Limitations / costs

• Personal stops at two users. A third editor is Starter $10.99.
• On-demand AI requests are $0.60. Prepaid packs are $0.50.
• A Service thread, not Freshdesk’s Agent availability grid. For that grid see Freshdesk.

Alternatives

• Freshdesk — an Agent availability grid when you want Freshdesk Growth $19, not Asana’s WI-303 Service thread.
• ClickUp — a work table when you want ClickUp’s public $, not Starter $10.99.
• Linear — an issues list when you want Linear’s public $, not Advanced $24.99.

Official tutorial

Official Asana channel video: Intro to Asana Service Management: One AI-native ESM for IT, HR, Facilities and Legal (oEmbed author: Asana). First-party Service Management intro; the Service still is the cover. Service Management on the video is ops of Service / Workflow, not generate-on-List. @asana oEmbedded as author Asana.

Written path: asana.com/pricing plus the Service still.

Website

https://asana.com

Repository

https://github.com/Asana

Source

Catalog row curated for AI Tools Nav. Cover is Asana’s official Service still (WI-303 Figma license + Nina Okafor + Editor + nina.okafor@acme.com). Dollars checked on asana.com/pricing (Personal $0; Starter $10.99 yearly / $13.49 monthly; Advanced $24.99 / $30.49). Tutorial oEmbed author: Asana.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.