Our take
Pick PostHog if product / eng teams who will stay on Cloud Free $0 (1M events, 5K replays, 1M flag requests, 1,500 surveys, 100K exceptions, 1 project, no card) while they ask a first Insight, then raise a billing limit when a launch week would freeze at the cap — or self-host when they will run the stack. Pick Umami if indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no
Best for
PostHog Product events you start at $0
Umami Counts you start at $0
Free plan
PostHog $0 · for the public app. You run it. Cloud US (Virginia) or EU (Frankfurt) on the hosted path
Umami $0 · / month. 100k events. 1 website. 6-month retention. Community support. No replays
Lowest paid
PostHog Logs retention $0.05
Umami Not published by the vendor
Next step up
PostHog Setup call $80
Umami
Runs where
PostHog Local; you host it
Umami Local; you host it
Watch out
PostHog Free is 1 project and 1M events
Umami Hobby is 1 website and 100k events
Last checked
PostHog 2026-10-22 · posthog.com/pricing
Umami 2026-10-22 · umami.is/pricing
product / eng teams who will stay on Cloud Free $0 (1M events, 5K replays, 1M flag requests, 1,500 surveys, 100K exceptions, 1 project, no card) while they ask a first Insight, then raise a billing limit when a launch week would freeze at the cap — or self-host when they will run the stack.
Read the PostHog pageindie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.
Read the Umami page
