Our take
Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off. Pick Novu if product teams who will stay on Free
notification inbox + workflow desk
Best for
Loops Email you start at $0
Novu Workflow runs you start at $0 / 10k
Free plan
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Novu $0 · /month. No card. 10,000 workflow runs/mo. All channels (email, in-app, SMS, chat, push). US + EU residency. Up to 20 workflows. 2 environments (Dev + Prod). Activity feed 24 hours. Up to 3 team members
Lowest paid
Loops Not published by the vendor
Novu Pro $30/mo
Coding agent
Loops
Novu Novu Connect
Runs where
Loops Desktop editor; models hosted
Novu
Watch out
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Novu Free keeps the activity feed for 24 hours
Last checked
Loops 2026-10-22 · loops.so/pricing
Novu 2026-10-22 · novu.co/pricing
saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops pageproduct teams who will stay on Free $0 (10k workflow runs, 20 workflows, no card) while they drop in Inbox, then buy Pro at $30/month when they need 30k runs, 7-day retention, and the email editor.
Read the Novu page