Our take
Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B. Pick Substack if writers who will stay on free publishing (no Substack seat $) while they
Best for
Kit A subscriber table you start at a public $
Substack A posts list you start at a public $
Free plan
Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile
Substack $0 · iDEAL 80¢; Bancontact 1.4% + 30¢; Sofort 1.4% + 30¢; SEPA Direct 0.8% + 30¢ capped at $6.00; failed / disputed SEPA $10.00
Lowest paid
Kit Creator $39/mo
Substack Stripe card processing (US cards) $0.30
Next step up
Kit Pro $79/mo
Substack Custom domain (optional) $50
Runs where
Kit Hosted
Substack Hosted
Watch out
Kit Sequences and visual automations print on Creator
Substack There is no public Substack Pro seat $
Last checked
Kit 2026-10-23 · help.kit.com
Substack 2026-10-23 · support.substack.com/hc/en-us/articles
creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.
Read the Kit pagewriters who will stay on free publishing (no Substack seat $) while they open a first Posts list, then turn on paid subscriptions when they accept Substack’s 10% of each payment plus Stripe 2.9% + $0.30 — not a $20 chat seat.
Read the Substack page