Pick Ideogram if
designers who need on-image lettering (posters, logos, ads) and will spend credits.
Read the Ideogram pageIdeogram vs Looka
Our take
Pick Ideogram if designers who need on-image lettering (posters, logos, ads) and will spend credits. Pick Looka if solo founders who need a logo and a matching card / social set this week. Skip Ideogram if people who want a local Comfy graph (ComfyUI) or a video-first model (Runway). Skip Looka if design teams that already have a Figma library and only need a generative image model (Ideogram).
Ideogram
hosted image (and now video) studio
Best for
Ideogram An image from a prompt, including readable text in the frame
Looka A logo plus matching collateral
Free plan
Ideogram $0 · 30 credits a week if you sign in with Google, Apple, or Microsoft. Email/password Free accounts do not get those weekly credits. Generations are public
Looka No free plan
Lowest paid
Ideogram Basic (legacy) $8/mo
Looka Brand Kit $96/yr
Next step up
Ideogram Plus $20/mo yearly
Looka Brand Kit Web (Basic) $129/yr
Runs where
Ideogram Hosted
Looka Hosted
Watch out
Ideogram Credits, not unlimited images
Looka looka.com/pricing HTML hid several dollars
Last checked
Ideogram 2026-10-20 · docs.ideogram.ai/plans-and-billing/available-plans
Looka 2026-10-22 · looka.com/pricing
Which one, then?
Pick Looka if
solo founders who need a logo and a matching card / social set this week.
Read the Looka page