Our take
Pick GrowthBook if product/eng teams who will stay on Starter Free $0 (1 project, 1M warehouse events, no card) while they ship a first flag, then buy Pro at $40 per seat / month when they need 3 projects, 2M events, and advanced experiment stats. Pick Unleash if platform / product teams who will self-host OSS at $0 (1 project, 2 environments, 5,000 flags, no SSO) while they ship a first kill switch, or start the
Best for
GrowthBook Flags and A/B tests you start at $0 (1 project, no card)
Unleash Flags you start at $75 Cloud or OSS $0
Free plan
GrowthBook $0 · 1 project. Bring your own warehouse. Managed warehouse option. 1M events/mo. 1M CDN requests/mo. 5 GB CDN bandwidth/mo. No card
Unleash $0 · no seat limit. 1 project. 2 environments. 5,000 feature flags per instance. Core flags only — no SSO, SCIM, granular RBAC, change-request approvals, or support SLA
Lowest paid
GrowthBook Overage (Pro) $30
Unleash Not published by the vendor
Next step up
GrowthBook Pro $40/mo
Unleash
Runs where
GrowthBook
Unleash Local; you host it
Watch out
GrowthBook Starter is 1 project and 1M events
Unleash $75 is per Unleash seat, with Cloud API overage at $5/million after 53M
Last checked
GrowthBook 2026-10-22 · growthbook.io/pricing
Unleash 2026-10-22 · getunleash.io/pricing
product/eng teams who will stay on Starter Free $0 (1 project, 1M warehouse events, no card) while they ship a first flag, then buy Pro at $40 per seat / month when they need 3 projects, 2M events, and advanced experiment stats.
Read the GrowthBook pageplatform / product teams who will self-host OSS at $0 (1 project, 2 environments, 5,000 flags, no SSO) while they ship a first kill switch, or start the 14-day Cloud trial and land on Pay-As-You-Go at $75/seat/month when they need SSO, change requests, and a 99.9% uptime card.
Read the Unleash page
