Unleash

What it is for

Unleash is a feature-flag desk: you create a toggle, target it, and you can start Cloud Pay-As-You-Go at $75/seat/month (14-day trial, no card) or self-host the open-source app at $0. Use it when the job is flags you start at $75 Cloud or OSS $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Unleash feature-toggle list (Create feature toggle, on/off switches, Permission / Experiment / Release) from the GitHub dashboard still — not a pricing card. The list itself is ops of Feature flags.

Key features

• Feature flags — an on/off (or multivariate) gate you create (dashboard still; What's new in Unleash V8). One toggle. Strategies, variants, and stickiness are options on this flag, not a second product. The cover is ops. SDKs evaluate locally after a config fetch — the SDK is install.
• Change requests — a four-eyes approval before a flag change lands (pricing Collaboration & approvals). A review, not the toggle you flipped. Comments and notifications sit on this.
• Segments — a reusable audience a flag reads (pricing User segmentation). A group, not a flag. Custom activation strategies sit here as how the group matches.
• Lifecycle — stale-on / stale-off tracking so dead flags get removed (pricing Technical debt management). A cleanup board, not a new toggle. The stale dashboard is ops of this.
• Self-host / Cloud — the OSS app you run (1 project, 2 environments, 5,000 flags), or hosted Enterprise from $75/seat/month (pricing; GitHub). A deploy, not a flag. Edge / private instance / access logs are add-ons on the annual Enterprise card, not extra Free surfaces.

Seats are the Cloud meter (a seat is a Unleash user, not an end-user of your app). Client-side MAU is unlimited. Cloud PAYG includes 53 million API requests / month, then $5 per million.

Who it's for

Best fit: platform / product teams who will self-host OSS at $0 (1 project, 2 environments, 5,000 flags, no SSO) while they ship a first kill switch, or start the 14-day Cloud trial and land on Pay-As-You-Go at $75/seat/month when they need SSO, change requests, and a 99.9% uptime card.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from getunleash.io/pricing. Cloud is seats. Flag evaluations and client-side MAU are not billed.

• Open Source (self-host) — $0. No seat limit. 1 project. 2 environments. 5,000 feature flags per instance. Core flags only — no SSO, SCIM, granular RBAC, change-request approvals, or support SLA.
• Pay-As-You-Go (Cloud) — $75/seat/month, credit-card, no contract. 14-day trial, no card. Unlimited flags, projects, environments, experiments. 53M API requests / month, then $5 per million. 90-day flag metrics. 99.9% uptime. Standard support (1 business day). Self-hosted Enterprise trial is also offered; self-hosted PAYG has a 5-seat minimum as printed.
• Custom Enterprise — annual invoice. Cloud, self-hosted, or hybrid. 99.99% uptime. Customer success. Optional private instance, multi-region Edge, access logs, IP restrictions. Confirm the live quote — do not invent an Enterprise dollar.

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Limitations / costs

• $75 is per Unleash seat, with Cloud API overage at $5/million after 53M. A noisy SDK poll interval is a bill, not a second card.
• OSS $0 is 1 project and 2 environments. A third environment or SSO is paid Enterprise.
• A flag desk, not a product-analytics OS. For events plus flags in one bill see PostHog. For experiment assignment without Unleash’s change-request board see GrowthBook.

Alternatives

• GrowthBook — experiment assignment when you will not run Unleash change requests.
• PostHog — product analytics when the “flag” is one meter next to replay and surveys.
• Formbricks — in-app surveys when you are not gating a release.

Official tutorial

Official Unleash channel video: What's new in Unleash V8 (oEmbed author: Unleash). First-party version walkthrough; the GitHub feature-toggle list still is the cover. Other listed uploads we opened were FeatureOps summit / podcast episodes — do not embed those as a product tour.

Written path: getunleash.io/pricing plus the dashboard still.

Website

https://www.getunleash.io

Repository

https://github.com/Unleash/unleash

Source

Catalog row curated for AI Tools Nav. Cover is the official Unleash feature-toggle list from the project dashboard still. Dollars checked on getunleash.io/pricing (OSS $0 / 1 project / 2 envs / 5,000 flags; PAYG $75/seat/month; 53M API then $5/M). Tutorial oEmbed author: Unleash.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.