Our take
Pick Customer.io if lifecycle teams who will start on Essentials at $100 / month (5k profiles, 1 million emails) while they open a first Consent state, then book Premium at $1,000 / month yearly when they want custom volume and HIPAA. Pick OneSignal if product teams who will stay on Free at $0 / month (3 active journeys, all channels) while they open a first Journeys canvas, then buy Growth at $19 / month when they
Best for
Customer.io Profiles, workflows, and consent you can price from $100
OneSignal Push, email, and in-app you start at $0
Free plan
Customer.io No free plan
OneSignal $0 · / month. All channels. Basic automation and analytics. OneSignal AI and MCP. Basic personalization. 3 active journeys
Lowest paid
Customer.io Premium $1/mo yearly
OneSignal Channel meters printed on the compare table $0.004
Next step up
Customer.io Essentials $100
OneSignal Growth $19
Coding agent
Customer.io Workflows
OneSignal
Runs where
Customer.io Hosted
OneSignal Hosted
Watch out
Customer.io Essentials $100 is a starting tile for 5k profiles
OneSignal Free is $0 / month but channel meters still apply
Last checked
Customer.io 2026-10-23 · customer.io/pricing
OneSignal 2026-10-23 · onesignal.com/pricing
lifecycle teams who will start on Essentials at $100 / month (5k profiles, 1 million emails) while they open a first Consent state, then book Premium at $1,000 / month yearly when they want custom volume and HIPAA.
Read the Customer.io pageproduct teams who will stay on Free at $0 / month (3 active journeys, all channels) while they open a first Journeys canvas, then buy Growth at $19 / month when they want more automation and integrations.
Read the OneSignal page
