Our take
Pick Craft if writers who will stay on Starter at $0 (1,500 blocks / 1 GB / 25 MB / 7-day history) while they open a first All Docs grid, then Plus at $8/month ($6.4/month yearly) when they need unlimited blocks — not Family $15 unless they need 2–6 Plus seats, and not Team $50 unless they need up to 10. Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first
Subscribers list. Newsletter
Best for
Craft A docs home you start at a public $
Kit A subscriber table you start at a public $
Free plan
Craft $0 · “Explore all available features with a content limit.” 1,500 blocks, 1 GB storage, 25 MB media upload, 7-day version history. Link-sharing. Cross-device sync. Shared Space not available
Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile
Lowest paid
Craft Plus $8.0/mo
Kit Creator $39/mo
Next step up
Craft Family $15.0/mo
Kit Pro $79/mo
Runs where
Craft Hosted
Kit Hosted
Watch out
Craft Starter is capped at 1,500 blocks / 1 GB / 25 MB / 7-day history
Kit Sequences and visual automations print on Creator
Last checked
Craft 2026-10-23 · craft.do/pricing
Kit 2026-10-23 · help.kit.com
writers who will stay on Starter at $0 (1,500 blocks / 1 GB / 25 MB / 7-day history) while they open a first All Docs grid, then Plus at $8/month ($6.4/month yearly) when they need unlimited blocks — not Family $15 unless they need 2–6 Plus seats, and not Team $50 unless they need up to 10.
Read the Craft pagecreators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.
Read the Kit page