Durable

What it is for

Durable is a hosted AI business website builder: type the kind of business you are launching, and it generates a site plus CRM, booking, and SEO agents. Use it when the job is a live small-business site in minutes, not when you need a custom Next.js app.

It is not open source. Free exists ($0, 300 AI credits to try). Launch is the first paid card.

What makes it unique: the cover is Durable’s official Website Builder composer — “What type of business are you building?” plus Start for free — not the “complete AI business builder” poster.

Key features

• Prompt-to-website — answer a few questions about the business; Durable generates publishable pages (AI Website Builder).
• Built-in CRM — capture leads from the site and manage customers in one place (Durable; Pricing).
• Booking — visitors book services from the site, with calendar sync and paid bookings (Pricing).
• SEO / GEO — metadata, structured data, directory listings, and ChatGPT-oriented GEO so the site can be found (AI Website Builder; Pricing).
• Invoicing — create an itemized invoice, send it, and mark it paid (Create and send invoices).
• AI blog writer — generate and publish posts from the blog builder (AI Blog Builder).

Who it's for

Best fit: local-service founders who want a site, a form, and a booking page without hiring a studio.

Poor fit: product teams who need owned GitHub + Supabase (Softgen or Lovable).

Pricing

Verified 2026-10-22 (Asia/Shanghai) from durable.co/pricing. The hero cards print Launch $25/m and Grow $49/m. The comparison table on the same page prints Launch $22/m and Grow $41/m (yearly path). We will not pick a winner. Confirm the Monthly / Yearly toggle.

• Free — $0. Website preview. 300 AI credits (one-time). CRM up to 10 customers. *.durable.site. Help-center support. Durable branding stays.
• Launch — $25/m on the hero card / $22/m on the yearly comparison row. 1,000 AI credits/mo. Custom domain (or register one, up to $20). Booking, CRM unlimited, advanced SEO/GEO, remove branding, priority chat.
• Grow — $49/m hero / $41/m yearly comparison. 5,000 AI credits/mo. Unlimited team members. Full-site translation. $40 domain credit. 1:1 onboarding.

HTML customization is intentionally limited (FAQ). Domain transfer on cancel takes weeks and has a minimum subscription.

Limitations / costs

• Free keeps Durable branding and a durable.site subdomain.
• Official $25 vs $22 (and $49 vs $41) conflict on the same pricing page. Cite the toggle.
• Not an HTML playground. Custom code exists on Launch; “edit the HTML” is not the product.
• E-commerce is not first-class (FAQ).

Alternatives

• Lovable — prompt-to-web-app with GitHub if you need an app, not a brochure site.
• v0 by Vercel — prompt-to-React in the browser.
• Relume — sitemap + wireframe if the next step is Webflow / Figma, not Durable hosting.

Official tutorial

Official Durable channel video: The AI Business Builder That Replaces Your 9-5 | Durable (oEmbed author: Durable). This is the official product film; the channel also has a how-to playlist.

Written path: Pricing plus AI Website Builder.

Website

https://durable.co

Source

Catalog row curated for AI Tools Nav. Cover is Durable’s official Website Builder composer. Free $0 / 300 credits. Launch hero $25/m / table $22/m. Grow hero $49/m / table $41/m. Tutorial: The AI Business Builder on @durable_ai (oEmbed).

Last verified

2026-10-22 (Asia/Shanghai) editorial check.