Our take
Pick Microsoft Clarity if you're on a product / UX team who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path. Pick Plausible if you're on a indie / small-site team who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k
Best for
Microsoft Clarity A replay list you start at $0
Plausible Pageviews you start at $9/month (10k, 1 site)
Free plan
Microsoft Clarity $0 · “A free service forever.” No traffic limits. No paid upgrade. No card
Plausible $0 · to run. You host it in the EU or wherever you deploy
Lowest paid
Microsoft Clarity
Plausible Growth $14
Next step up
Microsoft Clarity
Plausible Business $19
Runs where
Microsoft Clarity Hosted
Plausible Local; you host it
Watch out
Microsoft Clarity Recordings drop after 30 days
Plausible $9 is 10k pageviews and 1 site
Last checked
Microsoft Clarity 2026-10-23 · learn.microsoft.com/en-us/clarity/faq
Plausible 2026-10-22 · plausible.io
product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path.
Read the Microsoft Clarity pageindie / small-site teams who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k pageviews, 1 site, 3-year retention) — or self-host when they will run the script themselves.
Read the Plausible page
