Pick Lavender if
sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard.
Read the Lavender pageLavender vs Typefully
Our take
Pick Lavender if sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard. Pick Typefully if creators who will stay on one social set and can pay $99/year when 10 posts / month is gone. Skip Typefully if teams that want a document CMS or a research notebook (Notion AI).
Best for
Lavender A sales email score you pay per inbox
Typefully Write and queue social posts
Free plan
Lavender $0 · /month. Free forever. Analyze 5 emails/month. Personalize 5 emails/month. Gmail + Outlook 365
Typefully $0 · 10 posts / month. 1 social set. 1 user. Scheduling. Limited media. Agents / API / MCP listed
Lowest paid
Lavender Starter $27/mo, monthly only
Typefully Business $18/mo yearly
Next step up
Lavender Pro $45/mo
Typefully Creator $99/yr
Watch out
Lavender Basic is 5 scored emails and 5 personalizations a month
Typefully Free is 10 posts / month
Last checked
Lavender 2026-10-22 · lavender.ai/coach
Typefully 2026-10-22 · typefully.com/pricing
Which one, then?
Pick Typefully if
creators who will stay on one social set and can pay $99/year when 10 posts / month is gone.
Read the Typefully page