Pick Kap if
mac makers who will stay on MIT Kap at $0 while they trim a first GIF — not Screen Studio Yearly $9 unless they need auto zooms, and not a Windows recorder (there isn’t one).
Read the Kap pageKap vs Loom
Our take
Pick Kap if mac makers who will stay on MIT Kap at $0 while they trim a first GIF — not Screen Studio Yearly $9 unless they need auto zooms, and not a Windows recorder (there isn’t one). Pick Loom if teammates who will stay on Starter (25 videos, 5-minute screen recordings) while they send a first 0:04 bubble, then Business at $18/user/month when they need unlimited videos — not Business + AI $24/user/month first
Best for
Kap A short capture you start at $0
Loom A video message you start at a public $
Free plan
Kap $0 · ). MIT. Apple silicon and Intel downloads, or brew install --cask kap
Loom No free plan
Lowest paid
Kap Not published by the vendor
Loom Business $18/user/mo
Runs where
Kap
Loom Hosted
Watch out
Kap macOS only
Loom Starter caps 25 videos and 5-minute screen recordings
Last checked
Kap 2026-10-23 · getkap.co
Loom 2026-10-23 · loom.com/pricing
Which one, then?
Pick Loom if
teammates who will stay on Starter (25 videos, 5-minute screen recordings) while they send a first 0:04 bubble, then Business at $18/user/month when they need unlimited videos — not Business + AI $24/user/month first unless they need the AI suite.
Read the Loom page