Pick Hex if
solo analysts who will stay on Community $0 (small compute, agent trial), then buy Professional at $36/Editor/month when they need Medium compute, Standard agent credits, and 30-day history.
Read the Hex pageHex vs Looker Studio
Our take
Pick Hex if you're solo analysts who will stay on Community $0 (small compute, agent trial), then buy Professional at $36/Editor/month when they need Medium compute, Standard agent credits, and 30-day history. Pick Looker Studio if you're marketers and analysts who already live in Google Analytics / Ads / Sheets. Skip Looker Studio if you're on a team that need a warehouse semantic layer (Lightdash) or a SQL
Best for
Hex Trusted exploration you later ship as a data app
Looker Studio A Google-connected report you start at $0
Free plan
Hex No free plan
Looker Studio $0 · self-service reports and viewers. Included as a no-cost additional Google service
Lowest paid
Hex Professional $36/mo
Looker Studio Looker Studio Pro / Data Studio Pro $9/user/mo
Coding agent
Hex Hex agent
Looker Studio
Watch out
Hex Community is Small compute and an agent trial
Looker Studio Pro is $9 per user (and Cloud also says per project)
Last checked
Hex 2026-10-22 · hex.tech/pricing
Looker Studio 2026-10-28 · knowledge.workspace.google.com/admin/getting-started/editions
Which one, then?
Pick Looker Studio if
marketers and analysts who already live in Google Analytics / Ads / Sheets.
Read the Looker Studio page