Pick Formula Bot if
analysts who will drop a CSV and pay Starter so Ask anything is not capped at the Free message/action pool.
Read the Formula Bot pageFormula Bot vs Rows
Our take
Pick Formula Bot if you're an analyst who will drop a CSV and pay Starter so Ask anything is not capped at the Free message/action pool. Pick Rows if you're ops and marketers who will pay Plus so daily refreshes and more than 500 enrichments sit on one workspace. Skip Formula Bot if you're people who want =SHEETAI in the cell and will not leave Google Sheets (SheetAI).
Best for
Formula Bot Ask the file, then export
Rows A business sheet that refreshes
Free plan
Formula Bot $0 · 10 messages and 25 actions (the caps printed on the page we opened)
Rows $0 · manual imports; limited cell enrichment (500 / month); 5 MB file import; 3 guests. No card
Lowest paid
Formula Bot Starter $20
Rows Plus $6/mo yearly
Next step up
Formula Bot Max from $40
Rows Pro $59/mo yearly
Coding agent
Formula Bot Agents / brand kit
Rows
Runs where
Formula Bot Hosted
Rows
Watch out
Formula Bot Free is 10 messages / 25 actions
Rows $6 / $59 are yearly-billed cards
Last checked
Formula Bot 2026-10-28 · betteranalyst.com/pricing
Rows 2026-10-22 · rows.com/pricing
Which one, then?
Pick Rows if
ops and marketers who will pay Plus so daily refreshes and more than 500 enrichments sit on one workspace.
Read the Rows page