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Bright Data vs Serper

Our take

Pick Bright Data if scraping teams who will start on a printed public tile (Unlocker Free tier from $1/1k, or Datacenter from $0.9/IP) while they open a first zone, then Residential at $2.5/GB when they need peer IPs. Pick Serper if builders who will stay on the 2,500 free queries while they run a first playground search — then the $50 Starter pack when prod volume starts, not Bright Data Unlocker from $1/1k first

Bright Data

Bright Data

hosted proxy-zone desk

Serper

Serper

Google Search API desk

Best for

Bright Data A zone you start at a public $

Serper A SERP you start at a public $

Free plan

Bright Data No free plan

Serper $0 · 2,500 queries. “Get 2,500 free queries” / “No credit card required.”

Lowest paid

Bright Data Data Firehose $0.2

Serper Scale $1

Next step up

Bright Data Datacenter proxies from $0.9

Serper Ultimate $3

Runs where

Bright Data Hosted

Serper

Watch out

Bright Data Free tier is Unlocker / SERP / Scraper APIs, not a $0 Datacenter zone

Serper Free quota is small for prod

Last checked

Bright Data 2026-10-23 · brightdata.com/pricing

Serper 2026-10-23 · serper.dev

Which one, then?

Pick Bright Data if

scraping teams who will start on a printed public tile (Unlocker Free tier from $1/1k, or Datacenter from $0.9/IP) while they open a first zone, then Residential at $2.5/GB when they need peer IPs.

Read the Bright Data page

Pick Serper if

builders who will stay on the 2,500 free queries while they run a first playground search — then the $50 Starter pack when prod volume starts, not Bright Data Unlocker from $1/1k first unless they need a proxy zone.

Read the Serper page

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