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Apify vs Serper

Our take

Pick Apify if teams who will burn the Free $5 prepaid usage on a Store Actor or a Crawlee job, then buy Starter at $19/month ($17 billed annually) when they need chat support and 32 concurrent runs. Pick Serper if builders who will stay on the 2,500 free queries while they run a first playground search — then the $50 Starter pack when prod volume starts, not Bright Data Unlocker from $1/1k first unless they need a

Apify

Apify

serverless actor desk for the web

Serper

Serper

Google Search API desk

Best for

Apify Scrapes, browsers, and published Actors metered in prepaid usage

Serper A SERP you start at a public $

Free plan

Apify $0 · $5 prepaid usage / month. No card. $0.2/CU. 16 GB max RAM. 5 concurrent runs. Community support. No Store discount. When prepaid is gone, the account blocks until next cycle

Serper $0 · 2,500 queries. “Get 2,500 free queries” / “No credit card required.”

Lowest paid

Apify Creator $1/mo

Serper Scale $1

Next step up

Apify Proxy (list) $8

Serper Ultimate $3

Runs where

Apify Hosted

Serper

Watch out

Apify Free blocks when the $5 is gone

Serper Free quota is small for prod

Last checked

Apify 2026-10-22 · apify.com/pricing

Serper 2026-10-23 · serper.dev

Which one, then?

Pick Apify if

teams who will burn the Free $5 prepaid usage on a Store Actor or a Crawlee job, then buy Starter at $19/month ($17 billed annually) when they need chat support and 32 concurrent runs.

Read the Apify page

Pick Serper if

builders who will stay on the 2,500 free queries while they run a first playground search — then the $50 Starter pack when prod volume starts, not Bright Data Unlocker from $1/1k first unless they need a proxy zone.

Read the Serper page

Other comparisons