Pick Auth0 if
app teams who will stay on Free at $0 (25,000 MAU) while they open a first Users list, then buy B2C Essentials at $35 / month (500 MAU) or B2C Professional at $240 / month.
Read the Auth0 pageAuth0 vs WorkOS
Our take
Pick Auth0 if app teams who will stay on Free at $0 (25,000 MAU) while they open a first Users list, then buy B2C Essentials at $35 / month (500 MAU) or B2C Professional at $240 / month. Pick WorkOS if b2B teams who will stay on AuthKit User Management at $0 (≤1M users) while they brand a first login, then buy SSO at $125 / connection when a customer asks for Okta.
WorkOS
hosted enterprise-auth desk
Best for
Auth0 Identities you triage at $0
WorkOS SSO and a hosted login you start at $0
Free plan
Auth0 $0 · / month. Up to 25,000 MAU. 1 custom domain. 5 Organizations. 1 Enterprise Connection. Passwordless. Community support. No card
WorkOS $0 · / month up to 1 million users; $2,500 / month per additional 1M users
Lowest paid
Auth0 B2C Essentials $35
WorkOS Custom Domain $99
Next step up
Auth0 B2B Essentials from $150
WorkOS Radar $100
Runs where
Auth0 Hosted
WorkOS Local or hosted
Watch out
Auth0 Free caps at 25,000 MAU
WorkOS AuthKit $0 stops at 1M users
Last checked
Auth0 2026-10-23 · auth0.com/pricing
WorkOS 2026-10-23 · workos.com/pricing
Which one, then?
Pick WorkOS if
b2B teams who will stay on AuthKit User Management at $0 (≤1M users) while they brand a first login, then buy SSO at $125 / connection when a customer asks for Okta.
Read the WorkOS page