Auth0

What it is for

Auth0 is a hosted users-list desk: you open Users, and Free is $0 / month up to 25,000 MAU. Use it when the job is identities you triage at $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Auth0 Users list (jane.doe@anycompany.com / john.doe@anycompany.com, Username-Password, CREATE USER, Users & Roles nav) from the docs still — not a pricing card. The rows themselves are ops of Users. Auth0 bills $0 or $35 / $240 B2C tiles, not a chat seat.

Key features

• Users — a directory of identities you search and create (cover still; docs). One list. Cover jane.doe and CREATE USER sit here.
• Applications — an app / API you register (docs). An application, not a user row. Client IDs sit here.
• Connections — a social / database / enterprise IdP you attach (docs). A connection, not an application. Username-Password sits here.
• Actions — a login / token flow you customize (docs). An action, not a connection. Triggers sit here.
• Logs — an event stream you filter (docs). A log, not an action. Failed logins sit here.

The search-by dropdown on the cover is the same Users pipeline (not a sixth desk). Free / Essentials / Professional tiles are the meter. B2B Essentials at $150 / Professional at $800 are the B2B meter, not a desk we fold into Users.

Who it's for

Best fit: app teams who will stay on Free at $0 (25,000 MAU) while they open a first Users list, then buy B2C Essentials at $35 / month (500 MAU) or B2C Professional at $240 / month.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from auth0.com/pricing plus auth0.com/pricing.md. Tables print Free $0 / month (25,000 MAU), B2C Essentials from $35 / month and B2C Professional from $240 / month at 500 MAU, B2B Essentials from $150 and B2B Professional from $800. Yearly is 11× monthly (one month free).

• Free — $0 / month. Up to 25,000 MAU. 1 custom domain. 5 Organizations. 1 Enterprise Connection. Passwordless. Community support. No card.
• B2C Essentials — from $35 / month (500 MAU). 1,000 MAU $70. 2,500 $175. 5,000 $350. 10,000 $700. 20,000 $1,400.
• B2C Professional — from $240 / month (500–1,000 MAU). 2,500 $545. 5,000 $1,000. 10,000 $1,600. 20,000 $3,200.
• B2B Essentials — from $150 / month (500 MAU).
• B2B Professional — from $800 / month (500 MAU).
• Enterprise — contact.
• Yearly — 11× the monthly tile (example: B2C Essentials 500 MAU $385 / year).

Confirm checkout; taxes follow your location. Usage between MAU steps bills at the next step up.

Limitations / costs

• Free caps at 25,000 MAU. Crossing that (or needing MFA / log streaming) is the $35 Essentials tile.
• Paid tiles start at 500 MAU, not 25,000. Essentials 500 is $35, not a continuation of the Free bucket.
• A users-list desk, not a Clerk drop-in. For Clerk see Clerk. For WorkOS see WorkOS.

Alternatives

• Clerk — drop-in user management when you want Clerk’s components, not Auth0’s $0 / $35 Users list.
• WorkOS — enterprise SSO when you want WorkOS’s Directory Sync, not Auth0’s $240 Professional tile.
• Kinde — auth + billing when you want Kinde’s orgs, not Auth0’s jane.doe row.

Official tutorial

Official Auth0 channel video: How to Secure Your Apps with Auth0 Multi-Factor Authentication (MFA) (oEmbed author: Auth0). First-party MFA walkthrough; the Users still is the cover. MFA on the video is a second desk, not generate-on-Users.

Written path: auth0.com/pricing plus the Users still.

Website

https://auth0.com

Repository

https://github.com/auth0

Source

Catalog row curated for AI Tools Nav. Cover is the official Auth0 Users list from the docs GitHub raw. Dollars checked on auth0.com/pricing.md (Free $0 / 25k MAU; B2C Essentials from $35; B2C Professional from $240; B2B Essentials from $150; B2B Professional from $800; yearly 11×). Tutorial oEmbed author: Auth0.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.