Fivetran

What it is for

Fivetran is a hosted ELT connections desk: you open Connections, and Standard includes 500,000 MAR free. Use it when the job is source-to-warehouse syncs you meter in monthly active rows, not when you need a $20 chat seat.

What makes it unique: the cover is the official Fivetran Connections list (349 Active / 47 Broken / 506 Incomplete, hd_demo_janalan PostgreSQL → hd_pg_dest, workday_hcm_test → Snowflake, GitHub → testing) from the docs still — not a pricing card. The rows themselves are ops of Connections. Fivetran bills MAR + activations + model runs, not a chat seat.

Key features

• Connections — a source you sync into a destination (cover still; docs). One connection. Cover hd_demo_janalan and the 349 Active counts sit here.
• Destinations — the warehouse the rows land in (cover Snowflake / hd_pg_dest) (docs). A destination, not a connection. One destination on the overview still.
• Transformations — a dbt / model run you schedule (pricing 5,000 monthly model runs on Standard’s free bucket). A model, not a destination. MMR sits here.
• Alerts — a broken or delayed connection you triage (docs). An alert, not a model. Cover 47 Broken is the queue.
• Activations — reverse-ETL rows you push back out (pricing 3,500 activation MAR on Standard’s free bucket). An activation, not an alert. A second MAR meter.

The connector install wizard is install. Free / Standard / Enterprise tiles are the meter. Professional Services is a services SKU, not a sixth desk we fold into Connections.

Who it's for

Best fit: data teams who will stay on Standard’s free bucket (500,000 connection MAR / 3,500 activation MAR / 5,000 model runs) while they open a first Connections list, then pay list-price MAR (pricing-page examples: Facebook Ads $22.06, Google Analytics 4 $15.88, four-connector total $511.15) when they outgrow the free rows.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from fivetran.com/pricing. The page prints Free, Standard (most popular), Enterprise, and Business Critical. Dollars on the page we fetched are usage examples, not a flat seat.

• Free — introductory plan for low volumes. “Only pay for what you use.” Core platform functionality. Exact leftover dollars after the free bucket are on the estimator, not a printed seat.
• Standard — core platform. Free up to 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, 5,000 monthly model runs. Annual contract can save up to 22%.
• Median monthly list-price examples (Standard, 1–200 employees): Facebook Ads 34,479 MAR $22.06; Google Analytics 4 21,993 MAR $15.88; Marketo 847,574 MAR $424.54; Google Ads 88,240 MAR $48.67; four-connector total $511.15.
• Enterprise / Business Critical — more control, CMK, PCI. Contact sales. ELA is a fixed yearly price.

Confirm the estimator and checkout; taxes follow your location.

Limitations / costs

• Standard’s free bucket is 500,000 connection MAR. A Marketo-sized connector on the example table is already $424.54.
• Dollars are usage examples, not a $X/seat tile. Re-run the estimator before you budget.
• An ELT desk, not a warehouse. For Airbyte’s connectors see Airbyte. For Estuary see Estuary.

Alternatives

• Airbyte — open-source / Cloud ELT when you want Airbyte’s connector catalog, not Fivetran’s MAR estimator.
• Estuary — streaming captures when you want Estuary’s real-time desk, not Fivetran’s batch MAR list.
• dbt — analytics engineering when you want dbt’s Explorer, not Fivetran’s Connections list (Fivetran Transformations can run dbt).

Official tutorial

Official Fivetran channel video: Building an AI-ready data foundation at Superhuman with Databricks and Fivetran (oEmbed author: Fivetran). First-party customer story, not a Connections-list walkthrough — the channel page we fetched is story-led. The Connections still is the cover. Destinations on the video are a second desk, not generate-on-Connections.

Written path: fivetran.com/pricing plus the Connections still.

Website

https://www.fivetran.com

Repository

https://github.com/fivetran

Source

Catalog row curated for AI Tools Nav. Cover is the official Fivetran Connections list from the docs CDN. Dollars checked on fivetran.com/pricing (Standard free bucket 500k connection MAR; example list prices Facebook Ads $22.06, four-connector $511.15). Tutorial oEmbed author: Fivetran (customer story).

Last verified

2026-10-23 (Asia/Shanghai) editorial check.