Our take
Pick Microsoft Clarity if product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path. Pick PostHog if product / eng teams who will stay on Cloud Free $0 (1M events, 5K replays, 1M flag requests, 1,500 surveys, 100K exceptions, 1 project, no
Best for
Microsoft Clarity A replay list you start at $0
PostHog Product events you start at $0
Free plan
Microsoft Clarity $0 · “A free service forever.” No traffic limits. No paid upgrade. No card
PostHog $0 · for the public app. You run it. Cloud US (Virginia) or EU (Frankfurt) on the hosted path
Lowest paid
Microsoft Clarity
PostHog Logs retention $0.05
Next step up
Microsoft Clarity
PostHog Setup call $80
Runs where
Microsoft Clarity Hosted
PostHog Local; you host it
Watch out
Microsoft Clarity Recordings drop after 30 days
PostHog Free is 1 project and 1M events
Last checked
Microsoft Clarity 2026-10-23 · learn.microsoft.com/en-us/clarity/faq
PostHog 2026-10-22 · posthog.com/pricing
product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path.
Read the Microsoft Clarity pageproduct / eng teams who will stay on Cloud Free $0 (1M events, 5K replays, 1M flag requests, 1,500 surveys, 100K exceptions, 1 project, no card) while they ask a first Insight, then raise a billing limit when a launch week would freeze at the cap — or self-host when they will run the stack.
Read the PostHog page
