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Ghost vs Webflow

Our take

Pick Ghost if publishers who will stay on Ghost(Pro) Starter at $18/month billed yearly (1 staff, 1,000 members) while they open a first Dashboard, then Publisher at $29 when they need paid subscriptions and custom themes. Pick Webflow if designers who will stay on Starter at $0 (webflow.io domain, 2 static pages, 1 GB bandwidth, 50 form submissions) while they open a first Designer Edit tab, then Basic at $15 /

Ghost

Ghost

hosted Admin Dashboard desk

Webflow

Webflow

hosted Designer desk

Best for

Ghost A members publication you start at a printed $

Webflow A visual HTML/CSS canvas you publish at a public $

Free plan

Ghost $0 · for Ghost itself (TryGhost/Ghost). You pay hosting

Webflow $0 · webflow.io domain. 2 static pages. 1 GB bandwidth. 50 form submissions

Lowest paid

Ghost Starter $18/mo yearly

Webflow Team platform $2

Next step up

Ghost Publisher $29/mo yearly

Webflow Site Basic $15/mo yearly

Runs where

Ghost Local or hosted

Webflow Hosted

Watch out

Ghost Starter cannot take paid subscriptions

Webflow Starter is a webflow.io domain and 2 static pages

Last checked

Ghost 2026-10-23 · ghost.org/pricing

Webflow 2026-10-23 · webflow.com/pricing

Which one, then?

Pick Ghost if

publishers who will stay on Ghost(Pro) Starter at $18/month billed yearly (1 staff, 1,000 members) while they open a first Dashboard, then Publisher at $29 when they need paid subscriptions and custom themes.

Read the Ghost page

Pick Webflow if

designers who will stay on Starter at $0 (webflow.io domain, 2 static pages, 1 GB bandwidth, 50 form submissions) while they open a first Designer Edit tab, then Basic at $15 / month billed yearly for a custom domain.

Read the Webflow page

Other comparisons