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Bland vs Retell

Our take

Pick Bland if ops and support teams who want a pathway-built phone agent and one all-in minute rate. Pick Retell if teams that want a voice agent today and will pay minutes + add-ons, without an annual commit. Skip Bland if developers who want to swap Deepgram / ElevenLabs themselves (Vapi). Skip Retell if buyers who want one all-in minute that already includes the LLM (Bland).

Bland

Bland

phone voice-agent platform

Retell

Retell

pay-as-you-go voice-agent studio

Best for

Bland An inbound or outbound phone agent with LLM/STT/TTS in one number

Retell A phone or chat agent billed by the minute

Free plan

Bland $0 · platform. $0.14/min talk time; $0.05/min transfer. No card. 2 credits + inbound number. 10 concurrent; 100 calls/day; 10 knowledge bases; 1 voice. 99.9% uptime SLA

Retell $0 · to start. Retell Voice Infra $0.055/min. Platform voices / Minimax / Fish / Cartesia / OpenAI / Inworld TTS $0.015/min. ElevenLabs Flash $0.040/min (higher ElevenLabs rows on the same table). LLM rows are per-minute (example GPT 4.1 $0.045/min). 20 concurrent included

Lowest paid

Bland Build $299/mo

Retell Telephony $0.015

Next step up

Bland

Retell Monthly add-ons $2/mo

Coding agent

Bland Knowledge

Retell Simulation testing

Watch out

Bland Start is 100 calls/day and 10 concurrent

Retell Infra is not the all-in rate

Last checked

Bland 2026-10-22 · bland.ai/pricing

Retell 2026-10-22 · retellai.com/pricing

Which one, then?

Pick Bland if

ops and support teams who want a pathway-built phone agent and one all-in minute rate.

Read the Bland page

Pick Retell if

teams that want a voice agent today and will pay minutes + add-ons, without an annual commit.

Read the Retell page

Other comparisons