Pick Appcues if
product teams who already have an app to instrument and can pay an annual Spark invoice.
Read the Appcues pageAppcues vs Arcade
Our take
Pick Appcues if you're on a product team who already have an app to instrument and can pay an annual Spark invoice. Pick Arcade if you're on a pMM team who will stay on Free for one published demo and only buy Growth when they need branching, branding, and 800 AI credits / month. Skip Appcues if you're on a team who need a $0 / $50 demo link (Arcade) or a written SOP (Scribe).
Best for
Appcues A multi-step experience on your live app
Arcade A clickable tour or a branded teaser from your real UI
Free plan
Appcues No free plan
Arcade $0 · /month. 1 published interactive demo; unlimited views; AI voiceovers; Arcade MCP; 200 AI credits / month; 1 seat
Lowest paid
Appcues Spark $3
Arcade Growth $50/user/mo
Watch out
Appcues No free tier
Arcade Free is one published demo
Last checked
Appcues 2026-10-28 · Not published by the vendor
Arcade 2026-10-22 · arcade.software/pricing-interactive-demos
Which one, then?
Pick Arcade if
pMM teams who will stay on Free for one published demo and only buy Growth when they need branching, branding, and 800 AI credits / month.
Read the Arcade page